11,030 fans for 3 words?!

“Mind the gap” is an announcement used in the London underground stations to warn passengers about the distance between the train and the platform, but it’s not just a warning announcement, it’s now one of the symbols of London that one can find on various apparel; one can recognize and know its “meaning” despite not having been to London at all (like me!) and a symbol that, as of today, has 11,030 fans on Facebook!!! I checked what all those fans had to say and strangely enough, most of them took the time to write or rather re-write what others had already written, that is, how the phrase goes like in the announcement and how it reminded them of London. A repeated phrase receiving repeated fan posts, still it’s not boring and people stick to it and think of London. I perceive marketing in a similar way; a good marketing idea sticks to your mind, lets you make associations and leads you to the intended target. Here in my blog, I’ll be sharing with you things that I find marketing-wise stimulating and I’d like you to “mind the idea”, be it positively or negatively...